11 October 2026
Answer engine optimisation: how to get cited by AI search
AI answers now name a handful of brands and skip the rest. What the studies say decides who gets cited, and an eight-step playbook for Indian businesses.
Read the chapter →NOTES FROM THE
WRITERS' ROOM.
What we have learned building brands, told plainly. No listicles, no growth hacks.
11 October 2026
How to choose a social media marketing agency in Bangalore
Bengaluru has 500-plus social media agencies on Clutch alone. Twelve questions that separate the ones who will grow your brand from the ones who will post for it.
Read the chapter →11 October 2026
Destroy the like button: what to measure on social instead
A like is the cheapest thing a person can give a brand. The actions that cost more, how to wire them to your business, and why our homepage ends with a dead like button.
Read the chapter →11 October 2026
Festival marketing for Indian brands, without the generic post
A festive calendar through Diwali 2027 with verified dates, the numbers behind the season, and a method for festival content that could only have come from your brand.
Read the chapter →11 October 2026
Healthcare social media marketing in India: what you can post
Hospitals and clinics in India can post far more than most compliance teams allow, and far less than most agencies assume. The laws, the platform rules and a checklist.
Read the chapter →11 October 2026
Influencer marketing in India: rates, briefs and the rules
What Indian creators charge by tier in 2026, the disclosure labels ASCI accepts, the ₹50 lakh penalty behind them, and how to write a brief a creator will follow.
Read the chapter →11 October 2026
Marketing an IVF clinic in India: what the ART Act allows
The ART Act 2021 bans one kind of fertility advertising outright. The other limits come from five neighbouring laws. A plain guide for IVF clinics, sections cited.
Read the chapter →11 October 2026
Performance marketing or social media marketing: which first?
Run ads first if people search for what you sell and you can measure a sale. Build the social presence first if the purchase needs trust. Four questions decide it.
Read the chapter →11 October 2026
What social media marketing costs in India in 2026
Indian agencies quote from ₹25,000 to ₹5 lakh a month for social media marketing. What sits inside those numbers, what sits outside them, and how to read a quote.
Read the chapter →11 October 2026
Why most Indian brands sound the same on Instagram
Cover the logos on ten brand posts in your category and try to tell them apart. Three decisions and four tests for a voice that survives the logo swap.
Read the chapter →1 September 2026
Why your brand needs a story, not a content calendar
A calendar tells you when to post. A story tells you why anyone should care. Most brands buy the first and wonder why the second never shows up.
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