
Motherhood Fertility & IVFsocial media
Meet mitochondria: the fertility-science series that made biology scroll-stopping.
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From luxury watchmakers to amusement parks, hospitals to AI startups: 45+ brands have handed us their story. We launch new brands, grow with them, and stick around for the sequels.
The flagship chapters, upfront: real campaigns, real numbers, straight from our deck. Tap a poster to read the whole saga.



The same team that writes for a Swiss watchmaker writes for a water park, and both sound exactly like themselves.
Our sweet spot: taking new and upcoming brands from "who?" to "oh, THEM". Naming, identity, feed and funnel, together.
We grow when the brand grows: that's the whole business model. Their success literally is our success story.
Need proof we can't stop ideating? Pull the lever. Zero charge for this one.
free idea. the execution is what you pay for 😌
chapter 1 · the setup
Fertility science matters to every patient, and almost nobody stops scrolling for it. Important, intimidating, and usually explained like a textbook.
chapter 2 · the conflict
The villain: jargon. Cell biology has zero thumb-stopping power, and fertility is a subject people hesitate to engage with in public.
chapter 3 · the twist
Make the science adorable. Soft egg-shaped heroes carried one line of biology at a time: meet mitochondria, the batteries that energise your eggs and sperm.
chapter 4 · the resolution
A science lesson became a scroll-stopper. The series ran as performance creative for Motherhood Fertility & IVF, and the feed did the teaching.
chapter 5 · the box office
real numbers, straight off our deck 📖
chapter 1 · the setup
Breastfeeding comes with more opinions than support. New mothers get lectures from every direction; what they actually need is backup.
chapter 2 · the conflict
A sensitive subject, a scroll-happy audience, and a topic most brands quietly avoid.
chapter 3 · the twist
One hashtag, many doors in: painterly scenes of where support should exist, a Table for Two menu starring you and your breastfed baby, pump choices made less overwhelming, and one very loud question: are breastfed babies smarter?
chapter 4 · the resolution
Support became content: warm where it should be, practical where it counts. This is the series audiences stayed with.
chapter 5 · the box office
real numbers, straight off our deck 📖
chapter 1 · the setup
Every fertility patient hears the same folklore: eat this, avoid that, results guaranteed. Food myths travel faster than facts.
chapter 2 · the conflict
Half the internet swears by pineapple core. Science rarely gets a lawyer in the room.
chapter 3 · the twist
Put the foods on trial. Pineapple core vs. lentils & beans, argued in open court under #CareInEveryMeal: which foods really stand the test of science?
chapter 4 · the resolution
Myth-busting became a courtroom drama the feed could follow, with the hospital sitting as judge.
chapter 5 · the box office
real numbers, straight off our deck 📖