Meet Mitochondria
chapter 1 · the setup
Fertility science matters to every patient, and almost nobody stops scrolling for it. Important, intimidating, and usually explained like a textbook.
chapter 2 · the conflict
The villain: jargon. Cell biology has zero thumb-stopping power, and fertility is a subject people hesitate to engage with in public.
chapter 3 · the twist
Make the science adorable. Soft egg-shaped heroes carried one line of biology at a time: meet mitochondria, the batteries that energise your eggs and sperm.
chapter 4 · the resolution
A science lesson became a scroll-stopper. The series ran as performance creative for Motherhood Fertility & IVF, and the feed did the teaching.
chapter 5 · the box office
real numbers, straight off our deck 📖

