SOCIAL MEDIA MARKETING
IN BENGALURU.

Before anyone books a consultation, orders a box of laddoos or signs a retainer, they look you up on Instagram. They scroll for about as long as it takes to decide whether you are real and whether people like them buy from you. Social media marketing is the work of making that scroll go well, and of making sure enough of the right people do it in the first place.

We do that work for hospitals, fertility clinics, food brands, skincare labels, cafés and founders.

What our social media marketing includes

The work has six parts. Every account needs all six; what changes from brand to brand is how much of each.

A hospital's month leans on careful writing and medical review, a café's on shoots. The quote follows the mix, which is why we write it after reading the brief.

How a month runs

Every account goes through the same four stages we use for all our work, the ones on our services page: Listen, Plot, Create and Blow up. The first month does all four slowly. After that they become a monthly rhythm.

1. Listen. We hear your story first: the brand, the business, the audience and what you want from all of this. Then we read your comments, reviews and messages, look at the accounts your customers compare you with, and talk to whoever answers customer questions, because the front desk knows things the marketing plan has never heard.
2. Plot. A written plan: the audience, the themes, the formats, how often to post, what each kind of post is for, and the one or two numbers we agree to be judged on. You approve it before anything is made.
3. Create. The month's posts are written, designed, shot and edited in-house. You see them before they go out, with time to ask for changes. For healthcare and other regulated brands there is a review step here too, so the doctors or the legal team see every claim first.
4. Blow up. We publish, reply, put money behind what has earned it and read the numbers. The report says what worked, what did not and what we are changing, and next month's plan changes with it.

It works best with one person on your side who can approve posts, answer questions about the business and tell us when something changes.

What we make, and why most of it moves

Instagram has explained in plain words what its ranking looks for, which saves everyone a lot of guessing. Adam Mosseri, who runs Instagram, wrote in 2023 that for reels, the most important predictions are how likely you are to reshare a reel, watch it all the way through or like it. Instagram's creators team listed the signals again in 2025: watch time, retention, shares, likes and comments.

So we write for the share and the full watch. A reel earns its place in the first second and keeps it with a reason to stay until the end: a question answered, a before and after, a story that pays off. Instagram itself says reels over three minutes won't be recommended to new audiences, and YouTube Shorts have been able to run up to three minutes since October 2024, so a reel longer than that is made for people who already follow you.

The other formats each have a job. Carousels explain things and get saved, which is why a clinic's best posts are often carousels. Static posts announce. Stories carry the everyday: the new batch, the doctor's clinic hours, the queue outside on a Saturday. LinkedIn is where a founder or a hospital speaks to the people it hires and partners with. The mix is set in the plan, per platform, and it changes when the numbers say it should.

The audience is large enough for all of it. DataReportal counted 481 million Instagram users and 500 million YouTube users in India in late 2025, and the dentsu-e4m report put social media at 29% of Indian digital ad spend in 2025.

What we measure

A like is the cheapest thing anyone can give you on the internet, and a feed planned around likes fills up with posts that please people for half a second. Our co-founder Niraj wrote a whole article about it: Destroy the like button.

We give every post one job and judge it on the number that matches that job. Saves for a carousel people should come back to. Shares for a reel that is meant to travel. Profile visits and link taps for a launch. Messages and enquiries for a clinic or a service business. Then the monthly report puts those beside the numbers only you can see: bookings, walk-ins, orders and the questions your sales team keeps getting.

The plumbing matters as much as the posts. Tagged links, a WhatsApp number used only on social, a lead form that says where the lead came from, and a pixel that fires on the thing that actually matters. With them, the report can show whether the account paid for itself.

Social media for hospitals, clinics and IVF brands

Healthcare is where we have done some of our best-known work, for Motherhood Hospitals and Motherhood Fertility & IVF, and we also work with Nova IVF. Our best-performing healthcare work has been education. Meet Mitochondria turned fertility science into a series of soft, egg-shaped characters and ran as performance creative for Motherhood Fertility & IVF. #CareInEveryLatch made breastfeeding support something new mothers stayed with: 1.66 million impressions and 14.8 million views. The Fertility Trial put food myths in a courtroom, pineapple core against lentils.

It works because healthcare audiences arrive with questions, and the brand that answers them clearly is the one they come back to. It also has to work inside rules that most categories never meet. In India a doctor cannot advertise but an institution can inform, nothing may suggest sex determination, and testimonials are endorsements with legal weight. We set out the full picture in what healthcare brands can post on social media, and the extra rules for fertility clinics in what the ART Act allows.

The platforms add their own layer. Meta's advertising standards say ads must not assert or imply personal attributes, health conditions included, so "Struggling to conceive?" is copy a clinic cannot run as an ad. Google treats treatments for pregnancy and infertility as sensitive health content, which rules out remarketing and lookalike audiences. We plan healthcare accounts around those rules from the first month, so nothing has to be rewritten after a rejection.

Festivals, creators and the calendar

Indian brands live by a festival calendar, and most festival posts look identical: a diya, a greeting, the logo in the corner. We pick fewer festivals and make one thing for each that only your brand could have made. Our festival marketing guide has the dates through 2027 and the method. Our own website changes its clothes for thirty festivals a year, so we have opinions.

Creators belong in the same calendar. We plan collaborations into the month, brief them properly and make sure every paid post carries a label ASCI accepts, such as "Advertisement", "Ad", "Sponsored", "Collaboration" or "Partnership", placed upfront where people will see it. "#collab" buried in the hashtags does not count. Health and finance creators must be qualified to give that advice, and on 29 September 2026 ASCI published guidelines for labelling AI-generated content in ads, which take effect three months later. Rates, briefs and the rest of the rules are in our influencer marketing guide.

Who works on your account

Everything on this page is made by people you can see on our team page: strategists and writers, graphic designers, video editors, a photographer, a performance marketer and an account manager. There are more than thirty of us.

You will know who is on your account by name, and you can meet them in person.

What it costs

There is no rate card on this site, because "twelve posts a month" can mean a day's work or a week's. We quote against the brief, once we know what the account needs.

For context, GoodFirms, which has reviewed more than 8,500 social media firms in India, puts the median rate for those firms at about ₹2,400 an hour (converted to rupees at the exchange rate on 16 October 2026). Indian agencies describe their own monthly retainers as running from about ₹25,000 for basic organic management to ₹1 lakh and more for full-service work, with larger agencies quoting ₹1 lakh to ₹5 lakh. Those retainer figures are agencies describing their own prices, and our guide to what social media marketing costs in India sets out the sources, what sits inside the numbers and what sits outside.

Three things sit outside almost every quote, ours included. The ad budget is paid straight to Meta or Google. Shoots with outside talent, locations and influencer fees are budgeted on their own. And GST is charged at 18% on agency fees.

Most of our clients take social media with performance marketing, because a good feed without distribution and an ad campaign landing on a dead feed are both half a system. The bundle builder on our services page shows how the pieces combine.

Choosing an agency, us included

We wrote a twelve-question guide to choosing a social media agency, and the questions apply to us as much as anyone. Three matter more than the rest.

1. Who, by name, will work on the account, and how many other accounts do they handle?
2. Who owns what? The Instagram account, the Meta business portfolio (once called Business Manager), the ad account and the raw files should belong to your company, with the agency added as a partner.
3. What will you be judged on? One or two numbers, agreed in writing, that connect to the business. If the only number offered is followers, keep looking.

If you would like to put those questions to us, send the brief. It takes two minutes, and we reply with what we would do and roughly what it would cost.